UAE Beauty Fans Ask: When is Rhode Coming to Sephora?

Skincare fans in the UAE can finally breathe a sigh of relief, Rhode coming to Sephora in Fall 2025. The wait is almost over. After months of buzz, endless social media speculation, and glowing reviews from overseas, the cult-favorite skincare brand by Hailey Bieber is making its way to the region.

Beauty lovers across Dubai, Abu Dhabi, and beyond have been asking the same question for over a year, and now there’s a clear answer: this fall, Rhode will hit Sephora shelves.

Rhode: A Brand That’s Redefining Skincare

Before we dig into what this means for UAE beauty lovers, let’s talk about why Rhode is worth the hype.

Launched by model and entrepreneur Hailey Bieber, Rhode has taken the skincare world by storm with its clean, effective, and minimalist formulas. Products like the Peptide Glazing Fluid, Barrier Restore Cream, and Lip Treatment have become must-haves for anyone looking to achieve that signature glazed, glowing look. Backed by skin experts and loved by influencers, Rhode’s simple approach to skincare is winning hearts globally.

Why UAE Beauty Fans Are So Eager?

The UAE isn’t just beauty-obsessed, it’s beauty-savvy. Shoppers here are always ahead of the trends and ready to try the next big thing. So it’s no surprise that Rhode has been on everyone’s radar.

Many local influencers have already tried the brand, either by traveling abroad or ordering through international shipping. And the verdict? It’s everything they hoped for hydrating, gentle, and glow-giving. Still, buying Rhode from overseas can be expensive, tricky, and inconsistent. That’s why the upcoming Sephora launch is such big news.

Sephora and Rhode: A Perfect Match

Sephora has a reputation for bringing the world’s most coveted beauty brands to the UAE, from Fenty Beauty to Rare Beauty and Summer Fridays. It consistently delivers what beauty lovers want. Now, Rhode feels like the natural next step. With its clean formulas, cruelty-free commitment, and results-driven skincare, it fits right into the Sephora family. The Fall 2025 launch is expected to include Rhode’s full lineup of hero products and possibly limited-edition bundles or region-exclusive packaging. And if past trends are any clue, don’t rule out a special appearance by Hailey Bieber herself in Dubai.

Can’t wait until then? You can also shop Rhode products now from Noon and save with the code NND109 before checking out.

The Build-Up: Why the Wait Took So Long?

The question “Why isn’t Rhode here yet?” has floated around for a while, and the reasons are valid.

• Market Expansion Strategy: Rhode is still a young brand. After building a strong footing in the U.S., UK, and parts of Europe, the company is moving carefully but confidently into new regions.
• Regulatory Requirements: Skincare launches in the UAE must meet health, labeling, and formulation standards. This takes time, and Rhode’s clean beauty promise means it takes those rules seriously.
• Logistics and Demand Planning: With such high demand in the Middle East, Rhode likely needed to ensure it could keep up with orders and stock levels before launching.
• Retail Negotiations and Partnerships: Launching in a major chain like Sephora involves detailed agreements from shelf space to marketing support. Rhode may have been finalizing long-term plans with Sephora to ensure a successful debut.
• Tailored Marketing Strategy: The UAE has a unique beauty market with its own cultural and aesthetic preferences. Rhode likely took extra time to tailor its messaging, visuals, and launch plans to connect with Middle Eastern customers in a meaningful way.

What UAE Beauty Fans Are Saying?

UAE beauty fans haven’t been quiet about their love for Rhode. Social platforms like TikTok, Instagram, and Reddit have been flooded with posts asking, When is Rhode coming to Sephora? Many tagged Hailey directly. Some even recorded unboxing videos of Rhode packages shipped all the way from the U.S., just to show their dedication.

One Dubai-based content creator said: “I’ve paid triple the price just to get Rhode here, it’s that good. But having it in Sephora? Game changer!”

Now, that change is just a few months away.

What to Expect in Fall 2025?

If past Sephora brand launches are anything to go by, Rhode’s arrival in the UAE this Fall 2025 is expected to be a full-blown beauty event, not just a product release. Here’s what UAE beauty fans can likely look forward to:

• In-Store Demos and Skincare Experiences: Sephora stores across Dubai and Abu Dhabi are known for interactive beauty counters and live demonstrations. Expect trained beauty experts to walk customers through Rhode’s signature “glazed skin” routine, including how to layer the Peptide Glazing Fluid under makeup or pair it with the Barrier Restore Cream for ultra-hydration. Some stores may even offer complimentary mini facials or skin consultations using Rhode products during the launch week.
• Online Exclusives and Early Access Drops: Sephora often releases products online before they hit shelves. Rhode fans might see early online access to select bundles or exclusive shades of the viral Peptide Lip Treatment. A limited-edition UAE-exclusive set, possibly curated by Hailey herself, isn’t out of the question.
• Pop-Ups and Immersive Brand Corners: Pop-up installations have become a signature Sephora move, think photo-ready spaces, interactive product testing, and behind-the-scenes Rhode content. Prime locations like Dubai Mall, Mall of the Emirates, and Yas Mall in Abu Dhabi are likely candidates. Expect pastel tones, mirrors, and lighting perfect for a glazed selfie.
• Influencer & Celebrity Coverage: From beauty creators to regional celebrities, expect your Instagram feed and TikTok For You page to be filled with unboxings, live reactions, and behind-the-scenes looks at exclusive launch events. Sephora may even host a private pre-launch dinner or VIP event featuring top Gulf-based beauty influencers.
• Meet & Greet with Hailey Bieber (Possibly!): While not confirmed, Hailey Bieber has shown up in person for previous Rhode launches. If she visits Dubai, it would be a major moment for local fans and media. Sephora has a history of bringing founders to the region for big reveals, so fingers crossed.

Until Then, Here’s What You Can Do

Can’t wait for Fall 2025? Here’s how you can get ahead of the Rhode rush. Start by creating a Sephora wishlist with Rhode’s bestselling products like the Peptide Glazing Fluid and Barrier Restore Cream so you’re ready to check out the moment they launch. Follow both Rhode Skin and Sephora on Instagram to stay updated on teasers, product drops, and potential launch events.

Keep an eye out for limited-edition kits or early online access through Sephora’s app or website. Most importantly, avoid overpriced resellers. Once Rhode hits Sephora ME, you’ll get the real deal at the correct retail price, with authenticity guaranteed. A little patience now means glowing rewards later.

Final Thoughts

The arrival of Rhode at Sephora this Fall 2025 is more than just a product drop, it’s a celebration. It shows that the UAE is on the global beauty map in a big way. For fans who’ve been waiting, guessing, and glowing from afar, the countdown has begun.

So, mark your calendars, prep your skin, and get ready to shop. Rhode is coming, and your skincare routine is about to level up.

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